Improving the exhibition - problems found with the previous.
During our brainstorming session, we came up with what is important and what’s not. We all agreed that last years exhibition did not have a great promotional strategy and neither a sequence in which visitors viewed the exhibition. There were few indications which told the visitor which exhibit was where.
Guerrilla Marketing might be a great strategy to promote our exhibition. Whilst also including information such as the date and time, it also includes further information such as the website and social networking pages.
Social networking/sites nowadays, are one of the most commonly used social interactions. Promoting our exhibition on social networking sites such as Facebook, Twitter and GooglePlus will certainly help a certain target audience know about our exhibition. These apps are also commonly used on smartphones and tablets.
Apart from social networking, a website completely built for our exhibition will also be a useful for viewing the latest news, ongoing works, be able to contact and know about us ‘what we really do’. Apart from the usual stuff, we decided to also include an interactive map in which visitors can get acquainted even before the exhibition and get to know the exhibition spaces.
As for way finding, the usage of signs which can vary from floor standing, ceiling signs and maybe signs on the wall, can be used. As for the map, Keith designed a mockup of a simplified map as used for subway train stations. It was found that these kind of maps were the simplest to understand. Another strategy in which the exhibition could be organised for the visitors is for it to be ‘sequential’. Lights would be installed on the signage which shine bright and the surrounding lights would be dimmed. As we have total control of the lighting, this would suffice to be a cheap and great way to ‘lure’ our visitors.
MAD - Mark Axiaq, Marie Jo Scicluna, Claudio Micallef, Melanie Grech, Keith Spiteri